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Ahhhh tag clouds. Gotta love 'em
September 16, 2009. Pete
Or maybe not.
That's one of the current debates up in our little Keebler Tree here at UXSears. We're going to be changing things quite a bit, shortly. New ways of interacting with our customers and letting them interact with each other, but also we'd like to use some experiences that have been around for a while.
That's when someone said "tag clouds".
We were thinking of implementing them in a bunch of ways: popular search terms, what people are buying, what people near you are buying and popular sales. We’re considering putting them in the middle or lower end of the visual hierarchy, if we put them in at all. The discussion has been "very active" here. Namely:
“Tag clouds suck”
“I love them”
“Nielsen says... blah blah blah”
“The purpose of tag clouds might not align with...”
“They're all sizzle, not-so-much steak”
“They can be a little steak, maybe”
“More of our customers over here would be new to the site, so tag clouds would be...”
And so on. Yet our goals here at Sears UX are simple:
Be amazing online. Get people to buy stuff. Give them reasons to come back; all the "Made to Stick" reasons that count. Can tag clouds help these goals, or are they just noise?
So far we're about even here. How do you feel?