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UX visits Sears en Puerto Rico

. Elyse

Accompanied by a cross-functional mainland team, I recently visited the highest-grossing Sears store in the world, located in the Plaza Las Americas Mall, in San Juan, Puerto Rico.

It's a spacious, luxury-laden showcase for such items as high-end perfumes and cosmetics and carries several designer clothing lines exclusive to the island, as well as a full complement of furniture for every room of the house.

My visit was both incredibly inspiring and informational--I literally followed the physical flow of merchandise from warehouse to store, which greatly enhanced my understanding of our "virtual" online store on Sears.com. I was impressed by the pride of the PR teams, as well as the instant and overwhelming warmth and kindness they showed us. All in all, a successful and rewarding research expedition!

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