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Games, learning, and behavior change--
March 1, 2010. PeteW
Over the years, there's been many attempts at using video games for learning and behavioral change. Jay Parkinson (of Hello Health) found this example from the 70's for "Tooth Protectors", sponsored by Johnson & Johnson for Atari 2600.
What do you think? After 30 years, why hasn't anyone been able to make things like protecting teeth or treating diabetes cool? ...or have they? What do you think?
http://blog.jayparkinsonmd.com/post/419877764/creativead-tooth-protectors-promotional-game
-Pete
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