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Visual browsing - the future of shopping?

. Daniel C

Visual browsing - the future of shopping?

There is an old saying that everyone's familiar with, "A picture’s worth a thousand words," and like most people I believe it is true. We are working hard to improve our online product at Sears, Kmart and MyGofer to include a cutting edge visual shopping experience. You will no longer need to sift through page upon page of search results, or wander around a store looking for that iPod you saw on TV last night. Today, you can enter the virtual aisles of Sears and browse to your hearts content. You will be able to click on items and see items that are closely related to them. The more you click the smarter the experience gets!

As customers use visual browsing, we are learning more and more about shopping patterns, and ways to improve the experience. We are constantly looking at ways to enhance this virtual browser, from adding more products and more relevant products to the ability to filter products. It's simply not enough to have users click around the interface, they need to find what they are looking for when they shop. As a multi-channel retailer, we need to leverage what is happening online, peek into what happens in stores, and even get influences from our printed circulars. In the end, this is simply a way to allow customers to "Shop Your Way".

If you want to take a look, head over to our virtual aisles today!


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