Healthcare innovation physician and service design fan Dr. Sam Basta found this great ebook, A Brief Guide to Service Design, by Paul Thurston of Think Public and Nick Marsh of EMC Consulting. Service Design Doing is about: * Designing lots of touch points * Designing around the user experience * Using a design process * Creating a vision Service Design Thinking is about: * Helping people think like designers * Helping people focus on the user * Helping people use design methods * Helping people visualize http://issuu.com/paulthurston/docs/uxbrighton_edit.ppt?mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true Enjoy!