Sear is delighted to announce the launch of Life's Handbooks on Sears.com.

Life's Handbooks blends services, products, articles and Q&A for life's major events. Whether you're moving, heading to college, getting married, having a baby, or already raising one - Life's Handbooks is here to help.

Check it out at handbooks.sears.com

Labels: advice, answers, articles, baby, back to campus, college, life events, life's handbooks, moving, new baby, pregnancy, products, questions, Sears, sears.com, services, wedding

Attending the Sears Digital Summit today at MPG. Working more closely with our brethren in the full-line store marketing team will only make us stronger/better/faster, just like the six million dollar man (great show by the way). We are talking about re-marketing to consumers, leveraging cookies and serving relevant ad units based on the consumer's actions/behaviors/traffic patterns. Also talking about leveraging dynamic ad generation for this, which is something we need to build for Sears.com. Tackling data analytics to deliver more relevant/accurate advertising to consumers. In the afternoon we are going to cover social games, local/social platforms and mobile all from a marketing perspective. What I think will be key will be how all of this leads to sales online and off and how we can drive conversion in it's many forms.

Labels: digital summit, Integrated marketing communications, mobile, online advertising, Sears

NO PURCHASE NECESSARY. Enter contest by: 10/5/10. To enter and for Official Rules, visit billionpoints.com. Official rules: http://bit.ly/bD5I3g

Labels: baby, billion points, contest, puppy, Sears

This fresh from the, "stuff that doesn't happen all that often file..."

Illinois Governor Pat Quinn was here at our State Street store this week to sign into law the legislation to establish a "sales tax holiday" which will temporarily waive the state sales tax for back-to-school purchases.

The new law will waive the state's 5 percent sales tax for clothing and shoes that cost less than $100 from Aug. 6 to Aug. 15 of this year. "This is a tax break for ordinary working families," said Quinn, as he signed the bill on the first floor of the the Sears store right below our user experience team's 4th floor studio.

I'll love working downtown. Walking through one of our stores everyday when I come to work keeps me closer and better connected to our customers and our offerings. As a UX professional, that's worth quite a bit. Having cool stuff happen where you work is a nice bonus.

Labels: Sears, State Street, Tax