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SHC Digital Summit
October 1, 2010. andrew
Attending the Sears Digital Summit today at MPG. Working more closely with our brethren in the full-line store marketing team will only make us stronger/better/faster, just like the six million dollar man (great show by the way).
We are talking about re-marketing to consumers, leveraging cookies and serving relevant ad units based on the consumer's actions/behaviors/traffic patterns. Also talking about leveraging dynamic ad generation for this, which is something we need to build for Sears.com. Tackling data analytics to deliver more relevant/accurate advertising to consumers. In the afternoon we are going to cover social games, local/social platforms and mobile all from a marketing perspective.
What I think will be key will be how all of this leads to sales online and off and how we can drive conversion in it's many forms.
Labels: digital summit, Integrated marketing communications, mobile, online advertising, Sears