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southby... on a Monday

. Mark Schraad

…this just in… the pork pie hat, or short brimmed fedora is the fashion statement of the conference. You can literally tell as you wander away from the interactive crowd into the local and tourist crowd by the headwear.

The focus here continues to be community and mobile. Those companies that are not benefiting from the social aspects of shopping are trying to. What most need to figure out is that it is not about control… it’s more about doing good and supporting information leaders. As the power of handhelds increases, more and more companies are moving desktop functionality there (whether it makes sense or not). On the trade show floor the iphone application companies were the norm.

I had a chance to reconnect with a couple of folks. Robert Hoekman Jr. and Jarod Sppol have combined efforts to write a new book, “Web Anatomy: Interaction Design Frameworks that Work”. They were on hand to talk about and sign copies of the new book. They document styles and interactions that have become the standard and the best in class. It looks to be an excellent reference point and I could see it becoming a reoccurring release.

As in previous years… I arrived to a nice day of sunshine only to be followed by the rain. It promised to be a wet day… another update to come.


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