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sxsw: mapping

. Mark Schraad

One of the most dangerous things an old world company can do is to declare a business mature and rest on it's laurels. A former employer of mine did that just a few years back and watched as google brought innovative thinking to the table and blew right by. It was determined at that point that is was, "too late to chase them." These were smart business people, but they we wrong.
Cultivating innovation in a company focused upon cost reduction and lowering risk is difficult, but it is imperative in an ever changing market. After sitting through a presentation on how to make mapping dynamic, relevant, and really helpful, it is clear that this space is growing and innovating. Yahoo, Google and Bing continue to bring new data sets, capabilities and toolsets to developers. And lastly, augmented reality continues to be found in places that add value.


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